Marketing Specialist II, Junior Brand Manager
Company: DISH
Location: Palmer Lake
Posted on: April 30, 2024
Job Description:
Company SummaryDISH, an EchoStar Company, has been reimagining
the future of connectivity for more than 40 years. Our business
reach spans satellite television service, live-streaming and
on-demand programming, smart home installation services, mobile
plans and products, and now we are building America's First Smart
Network---. Today, our brands include EchoStar, Hughes, DISH TV,
Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and
GenMobile. Department SummaryOur Retail Wireless team, serving our
Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining
consumer expectations through new platforms, new business models
and new ways of thinking. Equipped with a first-of-its-kind 5G
network, a passion for change and the power to drive it, we'll
emerge as the nation's fourth facilities-based wireless carrier and
a disruptive force in the market at large. Job Duties and
ResponsibilitiesBoost Mobile is a leading prepaid wireless provider
that offers affordable and flexible plans to customers across the
US. We are looking for a Junior Brand Manager to join our prepaid
wireless team and help us grow our brand awareness, customer
loyalty, and market share. Key Responsibilities:
- Assist in defining the target audience and buyer persona for
Boost Mobile's brand and premium streaming service add-ons-
informed by primary & secondary research, behavioral data, and
competition
- Assist in owning Positioning & Messaging for Boost Mobile's
Brand (naming, key RTBs, key visual assets), defended rigorously by
data & insights (partnering with the Consumer Insights team)
- Develop thoughtful, detailed briefs (often in collaboration
with cross-functional partners) and lead tactical execution of
marketing campaigns for Boost Mobile
- Work closely with a range of cross-functional stakeholders
across retail merchandising, paid media, product, e-commerce, PR,
and creative to develop go-to-market strategy plans and execute
launches of new campaigns for prospects and customers
- Partner with creative agencies to craft brilliant & hard
working communications that drive business results
- Manage and prioritize a workload of multiple projects with a
variety of stakeholders from concept to completion Skills,
Experience and RequirementsEducation and Experience:
- Bachelor's degree in a relevant field, or combination of
education and relevant work experience
- 2+ years of experience in Brand marketing.Skills and
Qualifications:
- Entrepreneurial mindset, self-starter able to thrive in a
dynamic and fast-paced environment, balancing multiple projects
simultaneously
- Strong interpersonal skills for a highly cross-functional
role
- With strong analytical skills, you will constantly need to
parse diverse data sets to reach insights and drive business
action
- Brand Management, Product Marketing, or Consultant
experience
- Track record of assisting in building (new) brands and managing
campaigns and product launches
- Experience building business cases for new campaigns,
sponsorships, and partner marketing programs
- Understanding of campaign measurement and underlying metrics,
able to speak the language of channel owners and marketing
analytics to iterate to success
- Being able to speak both English and Spanish fluently is a huge
plus Salary RangesCompensation: $63,150.00/Year - $90,200.00/Year
BenefitsWe also offer versatile health perks, including flexible
spending accounts, HSA, a 401(k) Plan with company match, ESPP,
career opportunities, and a flexible time away plan; all benefits
can be viewed here: DISH Benefits.------ The base pay range shown
is a guideline. Individual total compensation will vary based on
factors such as qualifications, skill level, and competencies;
compensation is based on the role's location and is subject to
change based on work location. Candidates need to successfully
complete a pre-employment screen, which may include a drug test and
DMV check. This will be posted for a minimum of 3 days or until the
position is filled.
Keywords: DISH, Cheyenne , Marketing Specialist II, Junior Brand Manager, Advertising , Palmer Lake, Wyoming
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