Marketing Specialist II, Junior Brand Manager

Company: DISH
Location: Palmer Lake
Posted on: April 30, 2024

Job Description:

Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart Network---. Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile. Department SummaryOur Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large. Job Duties and ResponsibilitiesBoost Mobile is a leading prepaid wireless provider that offers affordable and flexible plans to customers across the US. We are looking for a Junior Brand Manager to join our prepaid wireless team and help us grow our brand awareness, customer loyalty, and market share. Key Responsibilities:

• Assist in defining the target audience and buyer persona for Boost Mobile's brand and premium streaming service add-ons- informed by primary & secondary research, behavioral data, and competition
• Assist in owning Positioning & Messaging for Boost Mobile's Brand (naming, key RTBs, key visual assets), defended rigorously by data & insights (partnering with the Consumer Insights team)
• Develop thoughtful, detailed briefs (often in collaboration with cross-functional partners) and lead tactical execution of marketing campaigns for Boost Mobile
• Work closely with a range of cross-functional stakeholders across retail merchandising, paid media, product, e-commerce, PR, and creative to develop go-to-market strategy plans and execute launches of new campaigns for prospects and customers
• Partner with creative agencies to craft brilliant & hard working communications that drive business results
• Manage and prioritize a workload of multiple projects with a variety of stakeholders from concept to completion Skills, Experience and RequirementsEducation and Experience:
  • Bachelor's degree in a relevant field, or combination of education and relevant work experience
  • 2+ years of experience in Brand marketing.Skills and Qualifications:
    • Entrepreneurial mindset, self-starter able to thrive in a dynamic and fast-paced environment, balancing multiple projects simultaneously
    • Strong interpersonal skills for a highly cross-functional role
    • With strong analytical skills, you will constantly need to parse diverse data sets to reach insights and drive business action
    • Brand Management, Product Marketing, or Consultant experience
    • Track record of assisting in building (new) brands and managing campaigns and product launches
    • Experience building business cases for new campaigns, sponsorships, and partner marketing programs
    • Understanding of campaign measurement and underlying metrics, able to speak the language of channel owners and marketing analytics to iterate to success
    • Being able to speak both English and Spanish fluently is a huge plus Salary RangesCompensation: $63,150.00/Year - $90,200.00/Year BenefitsWe also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.------ The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. This will be posted for a minimum of 3 days or until the position is filled.

Keywords: DISH, Cheyenne , Marketing Specialist II, Junior Brand Manager, Advertising , Palmer Lake, Wyoming