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Digital Marketing Strategist

Company: Blue Federal Credit Union
Location: Cheyenne
Posted on: July 9, 2019

Job Description:

Brand Overview:

Blue Federal Credit Union has been voted as Cheyenne?s Favorite Credit Union for the fourth year in a row! We are a leader in the financial industry in Wyoming and Colorado, serving over 85,000 members worldwide. Our branch network consists of 14 state-of-the-art branches with plans for continued expansion. Our brand is well recognized and regarded highly for its authenticity. Our CEO is a key brand ambassador and board member of the Credit Union National Administration (CUNA) representing over 5,300 Credit Unions nationally.

Position Overview:

Blue Federal Credit Union is looking for a Digital Marketing Strategist to pilot, lead and integrate the company?s website and social media platforms. The strategist is accountable for leading the development and execution of all Website and Digital initiatives. This individual will collaborate with various partners across the credit union to deliver an optimized website experience (content, navigation, videos, etc.) as part of the digital strategy. In addition, they will work with the VP of Marketing and other business partners to formulate an overall best in class strategy and manage flawless and timely execution all digital strategic objectives.

This individual is responsible for driving qualified traffic to Blue?s website and social media platforms, leading to an increase in the company?s overall e-commerce sales while maintaining exceptional member satisfaction. This thought leader will establish a report card and a process for performance/KPI tracking for Blue?s site and across all digital functions. This position stays abreast of current digital trends and acts as the digital expert and aligns us with globally recognized brands and ensures Blue has a World-Class website.

Primary Responsibilities:


  • Manages the website governance procedures meaning collaboration with cross-functional teams including representatives from Marketing Leadership, Operations, Digital, Creative, Agencies and Communications to address website improvements and testing.

  • Develops and project manages website refresh, reskin, or redesign programs for all while collaborating with internal stakeholders and managing external resources.

  • Proactively manages website to ensure proper functionality and messaging.

  • Manages external vendors and projects for lead optimization initiatives.

  • Provides clear website requirements and business rules to guide development of new features and define acceptance criteria of those features.

  • Presents proactive website management findings to leadership team based on performance and digital trends and provides recommendations.

  • Develops communication strategies and protocols for website enhancements, launches and key updates.

  • Develops an annual schedule of systematic website reviews and programmatic update for speed, efficiency and user experience.

  • Leverages content marketing strategies to enhance website experience.

  • Consumer Advertising, Consumer Promotion, Marketing Research, COOP Advertising and Promotion, Public Relations, Online/Web Management, Consumer Relationship Marketing (CRM) and Social Media Management.

    Digital Marketing:

    • Stays abreast of current digital marketing trends and new technology and proactively

      monitors competitor web strategies to be world-class.

    • Creates a project scope for each PPC strategy and manages PPC aspect of relationship and

      performance with various third-parties including Portals, etc.

    • Manages performance of PPC vendors various paid media services i.e. SEM, Display,

      Retargeting, YouTube, Facebook, LinkedIn, etc.

    • Manages content and ads used for various PPC verticals.

    • Ensures performance and functionality of PPC landing pages.

    • Collaborates with Team on local and national PPC strategies and educates the Leadership Team on new ideas addressing any questions or concerns.

    • Works in collaboration with the brand partners on social media to oversee the development and execution of social media strategies, including content and media.

    • Works with Marketing Analytics to review the collection and analysis of Web

      metrics, such as visits, time on site and page views per visit or click-through rates producing a scorecard for each site.

    • Crafts monthly, quarterly, and annual marketing digital reports called the Digital Download for the Marketing Department, and other constituents in the credit union.

    • Crafts special request reports on an ?as needed? basis for the Marketing Leadership and

      Digital Leadership Teams.

    • Crafts strategies and recommendations based on digital marketing data analysis and


    • Performs other projects and duties as assigned.

      Required Attributes:

      • A team player who embraces a collaborative, fast-paced environment, with the flexibility to work on various projects at one time, prioritize deliverables, and collaborate with other disciplines on the team, as well as other departments.
      • Maintains a strong working knowledge of existing and emerging digital marketing channels, technologies and platforms that can efficiently and effectively help advance our business and digital footprint.
      • Able to manage multiple functions across many brands with a higher-level consideration for interdependencies, efficiencies and integrated strategies across the enterprise.
      • Extremely detailed and process oriented.
      • Expertise managing all core functions in digital marketing including SEO, SEM, display and website optimization.
      • Expertise in managing agencies and other partners.
      • Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.
      • Proficiency in Google Analytics.
      • Excellent mastery of Microsoft Word, Microsoft Excel and Microsoft Outlook and Power Point required.
      • Highly collaborative with the ability to work comfortably with employees at all levels in the organization.
      • Experience managing vendors and clients (internal or external).
      • Excellent written and oral communication skills, including strong interpersonal and presentation skills.

        Education & Experience:

        Education: Bachelor's Degree

        Experience: 3 to 5 years of hands-on Digital Marketing experience.

Keywords: Blue Federal Credit Union, Cheyenne , Digital Marketing Strategist, Advertising , Cheyenne, Wyoming

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