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Client Services Marketing Automation SA

Company: Silverline
Location: Cheyenne
Posted on: August 13, 2019

Job Description:

Company Overview: Do you want to be part of a fast-paced environment, supporting the growth of cutting edge technology in cloud computing? Silverline employees are passionate about what they do. We're a diverse group of cloud technology professionals with the same goal: to make our clients' lives easier through technology and we have a good time while we're at it Silverline is a Salesforce Platinum Cloud Alliance Partner focused on delivering robust business solutions leveraging cloud-computing platforms. Silverline was listed 1 among small and medium size companies in the annual Glassdoor Employees' Choice Awards, a list of the Best Places to Work in 2018. Come be a part of our team Primary responsibilities include: Consulting and Business Acumen Proactively apply business acumen, technical, and declarative skills to quickly assess, diagnose, and design solutions to address marketing business needs and articulate value to client stakeholders Engage customer stakeholders to understand desired business outcomes, define success criteria, and maximize utilization of the platform Conduct marketing business process review meetings and lead the evaluation of functional and technical requirements Develop and nurture trusted adviser relationships with clients Provide sound consulting guidance related to best practices, adoption, platform development, leveraging additional ecosystem functionality and Salesforce Marketing Cloud / Pardot releases to streamline digital marketing processes Serve as a lead Marketing Automation Solution Architect across multiple projects and/or Client Services engagements Marketing Automation - Responsibilities Serve as a point of contact to the client's Product Owner for marketing automation and/or client marketing team. Provide support for existing Marketing Cloud solution implementations in client's account, including troubleshooting / break fix activity Proactively look for ways for clients to maximise the platform to evolve the client's digital marketing strategy by utilizing all available product features and functionality Lead journey mapping workshops to allow clients to enhance their customers' digital experience through multi-channel journeys Configure/build/test journeys or automations based on proposed designs Proactively look for ways to maximise client's operational efficiencies by strategically leveraging Automation Studio for use cases like data imports, data extracts, recurring audience generation, marketing sends, etc. Provide audience segmentation support including filtered data extensions as well as SQL query activities. Develop client-based training material and deliver end-user training on Marketing Cloud / Pardot products and features as needed Provide API consultation as needed Configure/maintain Sales/Service cloud integration to allow required customer data to flow into Marketing Cloud. Deliver solution guidance on all MC studios including Email Studio, Mobile Connect, Ad Studio, Social Studio Perform general Marketing Cloud administrative functions such a creating users, modify roles / permissions, execute standard reports, setup tracking data extracts. Project Management As a key contributor on a project team, guide customers through the implementation of Marketing Automation solutions using Silverline's agile methodology Iterate on solutions through a Build/Test/Review cycle with customer Product Owner Work with a Silverline Client Services Manager(CSM) to manage a project to scope, budget and timeline expectations With CSM, lead Initiation workshops and requirements refinement sessions to uncover customers' digital marketing requirements Document system requirements as requested Ability to manage multiple projects simultaneously Excellent time management skills Basic Requirements: BA/BS degree or equivalent work experience. MBA is a plus 5 experience consulting with clients for Salesforce Marketing Cloud and/or Pardot platforms in senior technical or program management role. Experience with other Marketing Automation platforms a plus. Strong Project Management and Facilitation Skills. Understanding of Agile Best Practices Understanding of Marketing Automation Best Practices Familiarity with PMI processes and procedures Desired Skills/Certifications: Marketing Cloud and/or Pardot Certifications (Specialist or Consultant) Salesforce Sales and Service Cloud Certifications a plus Project Management Certification (PMP or similar) a plus Very strong customer facing skills Knowledge of Financial Services, Health & Life Sciences Industry, or Emerging Markets, preferred

Keywords: Silverline, Cheyenne , Client Services Marketing Automation SA, Advertising , Cheyenne, Wyoming

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