Senior Associate Brand Manager - Sling TV

Company: Dish
Location: Englewood
Posted on: June 1, 2025

Job Description:

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities

The Sling TV Brand Marketing team is responsible for defining and shaping the Sling TV brand. This team drives the brand strategy, marketing experience plan, and messaging, ensuring brand consistency across all marketing initiatives. This role is central to creating compelling brand experiences and associated experience plans with the goal to build brand awareness and cultivate consideration for the Sling brand. The ideal candidate will be a strategic thinker with a passion for the evolving TV landscape, capable of translating consumer insights into impactful marketing frameworks that resonate across diverse audiences.

Key Responsibilities:

• Spearhead the strategic development and execution of the annual brand strategy, messaging, experience and learning plan
• Drive the Sling brand's annual brand planning process: develop agenda, manage presentations, and oversee logistics
• Partner with creative agencies to develop integrated, breakthrough creative concepts and campaign guidelines
• Oversee the SOW development process for agency partners
• Develop strategic segment marketing plans, including audience definition and creative direction
• Lead the development of compelling marketing messages and claims for new product launches related to areas of responsibility
• Identify and champion opportunities to leverage AI to enhance brand marketing efforts
• Lead the development and execution of cross-promotional marketing strategies in collaboration with key content, distribution, and brand partners to amplify reach and drive engagement
• Co-manage the brand marketing budget (forecasting, tracking, accruals, optimization)
  Skills, Experience and Requirements
  
  Education and Experience:
  
  • Bachelor's degree in Advertising, Marketing, Business Administration, or related field
  • 4+ years progressive experience in brand marketing, strategy, or campaign management (TV/streaming preferred)
  • Experience with AI marketing tools (preferred)
    
    Skills and Qualifications:
    
    • Proven ability to influence and collaborate with cross-functional teams
    • Exceptional interpersonal and communication skills
    • Strong analytical skills and understanding of marketing metrics
    • Ability to thrive in a dynamic, fast-paced environment
    • Passion for the evolving TV landscape and consumer behavior
    • Prior agency management experience (preferred)
      
      Visa sponsorship not available for this role
      
      Salary Ranges
      
      Compensation: $83,950.00/Year - $119,900.00/Year
      Benefits
      
      We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
      
      The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
      
      Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
      
      The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

Keywords: Dish, Cheyenne , Senior Associate Brand Manager - Sling TV, Executive , Englewood, Wyoming