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Chief Marketing Officer

Company: Consumer Retail Banking, Cheyenne, WY
Location: Cheyenne
Posted on: September 15, 2018

Job Description:

As the Chief Marketing Officer you will be responsible for creating innovative marketing strategies that will build our brand, leading to increased awareness, relevance and respect. Our ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels.

We are looking for a ground-breaking leader with strategic, creative and financial acumen as well a strong business intellect to take our organization to the next level. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.

If you are an experienced marketer able to lead and drive marketing and branding efforts to increase Company’s aggressive awareness and growth targets, then Company is the right place for you!

Must Have Talents: Extensive experience in developing executive level marketing and brand strategy in line with the strategic vision of the credit union. A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive growth. An executive who understands the importance of aligning the organization internally around the brand and marketing objectives. A marketing leader with the vision to seek out new and innovative avenues to support the strategic initiatives of the credit union. Execute expert business planning with strong bias to action and results. Expert Planning & Business Strategy – Mobilize the organization to “get the plan off the page” with efficiency and flexibility –measuring results and adjusting the plan to reach aggressive goals quickly. Manage Leadership while providing support to the design, development, and implementation of products and service lines. Set the direction of the market research function of the credit union. Analyze the institutional and system-wide marketing reporting functions that track, measure and analyze performance to provide recommendations for action. Provide direction to market and competitor analysis. Web Presence – Establish a best in class web presence that drives and supports aggressive awareness and growth goals. Brand Building and Story Telling – Continue to develop and strengthen Company’s unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences. Ensure that the brand is strong and consistent in every marketing tactic, and that Company’s story is communicated with drama, creativity and impact. Assure that Company stakeholders (staff, board and community) are rallied around the brand; ensure brand standards are maintained across all channels. Social Media – Lead communications team to create a best in class social media presence that empowers stakeholders to spread the Company brand virally. Lead the Marketing team in the development of innovative campaigns that increase quality fans and followers and turn them into loyal members. Awareness Building – Lead awareness so Company is seen as a leader in the financial services space. Measure and manage recognition and clout so that Company is recognized for all the right reasons – member experience. Stakeholder Communications – Mastermind and execute innovative stakeholder communications strategies to educate and inform current members about activities and accomplishments in an effort to deepen the relationship with our members. POSITION REQUIREMENTS

Experience

Five years to eight years of similar or related experience, including preparatory experience.

Education/Certifications/Licenses

A college degree and a professional certificate or a post graduate degree.

Keywords: Consumer Retail Banking, Cheyenne, WY, Cheyenne, Chief Marketing Officer, Executive, Cheyenne, Wyoming

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